> Company communication
- Advantages of a mailing
- Limits
- Discovering e-mail marketing
> The different types of mailing and their goals
- The different costs
- Creating and delivering messages cost
- Reproduction, software, dissemination cost
- Address rental costs
> Les techniques rédactionnelles
- Campaign management
- Campaign timing
- Optimization tests
- Campaign logistics
> Measuring Results
- The emission results, the click-through rates measurement
- Issues and different types of indicators
- Measuring effects at the point of sale
