> Getting started
- Overview of the main social networks
- Presentation of their respective targets
- Business pages of each platform
- Analysis tools of each platform
- Performance indicators
> Creating your social media strategy
- How and why monitoring (e-reputation, commercial, competitive, geographical, etc.) via social networks
- Defining your target and communication objectives
- Choosing the right social networks for your business
- Setting up your professional pages to adapt to your audience and expectations
- Defining an editorial and visual line
> Creating the editorial calendar and analysing the results
- Define the rules of the editorial calendar
- Trello overview
- How and why analyzing the result of your posts
- Enforcement: Create your personal strategy
