> Presentation of the platform
- Facebook overwiew
- Presentation of the business suite (desktop and mobile)
- Analysis tools overview
> Creating your social media strategy
- How and why monitoring Facebook (e-reputation, commercial, competitive, geographical, etc)
- Defining your target and communication objectives
- Calibrating your professional page to adapt it to your audience and expectations
- Defining an editorial and visual line
Hands-on workshop:
- Creating / setting up your business page
- Creating your personal social media strategy
- Creating your personal editorial calendar
> Creating your content
- Overview of content creation tools
- Free resources overview
Hands-on workshop: Creating 3 posts
