> Installation de Google Analytics sur votre site
- Creating a Google Analytics account
- The Javascript marker (eCommerce code)
- Profile configuration
- AdWords integration / AdSense integration
> Les rapports
- Overwiew
- Visitors / Demographics
- Behavior
- Technologies
- Social networks
- Google Mobile
> Publicité AdWords
- Google Ad & Google Analytics
- Traffic Sources
- Marketing concepts
- Referers
> Contenu
- Content section
> Conversions
- Goal
- E-Commerce
> Dashboard
- Overwiew
- Dashboard exports
> Fonctionnalités avancées
- Segments
- Alerts
- Annotations
- Multi-channel funnels
- Custom reports
