> Le Web : une nouvelle façon de penser l’écriture
- Understanding the specifics of the Web media
- Considering the benefits and constraints of HTML
- Reading behaviors on the Web
- Thinking of a new visual space: sites and drop-down pages
- Text and hypertext: moving from linear to interactive writing
- The importance of the wording in natural referencing
> Organiser et structurer l’information sur le web
- Organizing an electronic document: tree views
- Structures and modes of hypermedia writing
- Ergonomics: defining the thematic composition of your site
- Choosing the location of texts based on navigation logic
- Organization of information and editorial sites
- Examples and counter-examples of websites
- HANDS ON WORKSHOP
> Rédiger les textes et choisir les liens
- The basic rules of journalistic writing
- The texts outline / The sentences construction
- Choosing and prioritizing your keywords
- Choosing vocabulary / Using punctuation
- Making good use of hypertext functions
- Exploiting the different types of links
- Dividing the text by unit of information
- Creating reading levels
